Built for marketers.
Rumblings understands your brand, sees what is changing around it and helps your team decide what to do next.
See how it works
See what's shifting. Know what to do.
Why Rumblings
Marketing teams have more information than they can use, and less clarity than they need.
- Evidence is scattered across reports, dashboards and teams.
- Most market intelligence arrives after the change is already visible.
- Marketers spend hours working out what matters to their brand.
- Decisions still rest on incomplete information, instinct and the strongest voice in the room.
Rumblings gives your team a shared view of what matters now, why it matters to your brand and what to do next.
Nuance,
not noise.
Early signals surface while there is still room to act.
Every signal is read against your brand, category and priorities.
Every recommendation backed by evidence and reasoning.
How Rumblings works
Your brand. What is changing. What to do next.
Rumblings connects a living understanding of your organisation with continuous signals across culture and behaviour. It shows why a change matters and what options it creates for your team.
01
Brand Brain
Builds a living model of your strategy, audience, category, competitors, constraints and decision history. Every output starts from that context.
02
Foresight Engine
Continuously reads signals across culture, communities, creators, search and media. It identifies meaningful movement while there is still room to act.
03
Decision Layer
Connects those signals to your brand and presents evidence-backed options, including the opportunity, risk, timing and reasoning behind each recommendation.
Who it's for
Built for the teams shaping a brand's next move.
One intelligence layer for every team shaping the brand.
Rumblings is built for every team shaping how a brand shows up in the world. From strategy and data to brand, content, social media content, influencer marketing, PR, creative and activations, everyone works from one view of what matters now and what to do next.
The team
Built by marketing, communications and AI leaders who have worked inside the problem.
Tom Crawford
Chief of AI
Former Head of Advanced Analytics and Data Science for Finance at Woolworths Group, where he delivered the Gen AI roadmap for one of Australia's largest finance teams. Chartered Accountant, Master of Data Science (UNSW). Previously PwC and Westpac. He turns data noise into decisions people can actually act on.
Jenny Ringland
Chief of Product
Founder of G+S Communications. Strategy-led PR focused on sustainability and impact. Investment member at Trampoline and former News Corp journalist. Her work starts with purpose and ends with proof.
Lori Susko
Chief of Operations
Co-founder, We Scout. 20+ years shaping comms strategy for Westpac, NRL, Bumble, KIC and beyond. She believes the best campaigns start with knowing what people actually care about.
Annabelle Jones
Chief Executive Officer
Co-founder, We Scout. 20+ years in brand strategy, communications and partnerships. Westpac, Bumble, News Corp, Priceline, L'Oréal. She finds the thread between a brand and its moment.
See what is changing. Understand why it matters. Decide what comes next.
Signal × FormRumblings
Now in pilot.
Rumblings is working with a small group of brands and agencies. If you want to see what it could surface for your brand, talk to us.
Talk to usTalk to us
See what's shifting for your brand.
Tell us about your brand and what your team needs to decide next. We'll be in touch.
Built for marketers
Understand your brand.
See what is changing.
Decide what to do next.
See what's shifting. Know what to do.